Make it Pop!
May 14th, 2008
It’s great when you love your job.
I certainly love mine. What’s not to love? Even though I have a lot of stuffy responsibilities as president of EYStudios, I still get to design, draw, and talk on the phone all day. It’s always a bonus when we have clients that love their jobs too. When developer and client get into that synergistic zone of creativity, building a website is just plain fun.
And that’s what it’s all about, right? This stuff should be fun! If you’re building a virtual storefront from scratch and you’re not smiling, you may be in the wrong business. Sure, there are difficult moments, but that positivity has to always win out and make it fun again.
We’re having a blast working with Karla Duncan of Head2Toe Publications. I’ll be honest: When I first became involved with Seeds for Success, my first thought was, “Man, I just hope they team us with a nice person.” No problem there! Karla’s a fantastic person who really cares about people. She believes in the necessity of providing a complete resource for therapists, educators and especially parents or caregivers. Head2Toe wants to provide special needs children with the tools they need to truly excel in any kind of environment, which is truly admirable.
In a nutshell, Karla believes in her product.
It’s just a really good fit. Karla’s extremely open to our input and expertise, which is making it easy to guide her through the whole process. Being fellow-southerners, we’re able to overcome any communication gaps with well-placed “y’all’s” and “howdy’s.”
Karla also wants to incorporate hand-drawn illustration into her header design, and that just so happens to be one of EYStudios’ specialties! We’re also going to have cool little illustrated icons to designate different age ranges, which is key to making sure parents find the appropriate product for their child.
I knew Karla and EYStudios would be the perfect match when she uttered three words on a conference call to describe the ultimate effect she wants for her website:
”Make it pop!”
Any EYStudios employee will tell you that I say those three words about fifty times a day. I believe my assistant Whitney thought I paid Karla to say it.
In summary:
Make it fun! Make it pop!
-Eric Yonge, President of EY Studios
