It’s Up!! Scott Smigler Reports on the Dapple Website
June 13th, 2008
Dear Readers,
I hope your week has been as exciting and engaging as mine has been. I just returned from the Internet Retailer conference in Chicago where I had the opportunity to meet with hundreds of colleagues and entrepreneurs from around the world. The topic of the week was growth; both for new start-ups and existing businesses that are looking to go to the next level.
As my team and I work with Dana and Tamar of Dapple I become more and more impressed with their commitment to growing a great company. I am proud that my company was able to play a part in what will become a significant milestone for them: The re-launch of their website.
The team here at Exclusive Concepts conducted an extensive review of the old Dapple website and built a plan for taking it to the next level. The newly launched DappleBaby.com website, which is built on the Yahoo! Merchant Solutions platform, allows people to buy products directly and showcases the products more effectively. The new website also establishes Dana and Tamar as the visionary founders of the company and taps into social media by allowing fans to join the Dapple Facebook group. The group has over 300 members so far and over a dozen posts from their fan base. The Dapple community is emerging in real-time and Dana and Tamar are communicating with their customers directly as ideas are shared back and forth.
If you are a mother or father that faces the daunting challenge of cleaning your baby’s dirty bottles, or if you know someone that fits that description, be sure to join the Dapple group on Facebook, sign-up for the Dapple newsletter at DappleBaby.com, and most importantly – place an order on the website!
Sincerely,
Scott Smigler
President
Exclusive Concepts, Inc Website / Blog)
